Rapid Rise of Instant Retail Channels, Private Delivery Reshapes Consumption Scenarios
July 13, 2026
In 2026, online consumption of adult products accounts for 65%, with instant retail becoming the core growth engine. The growth rate of adult product categories on platforms such as Meituan and Dingdong Health exceeds 45%, with 30-minute delivery and private delivery becoming core user demands. Data shows that nighttime orders account for 48%, and over 80% of users choose online shopping, with the core demand being anonymous shopping experience. The instant retail model breaks the limitations of traditional offline stores, promotes the transformation of the industry from hidden consumption to daily health consumption, and lowers consumption thresholds, helping to continuously improve market penetration.
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